About Us

About Us — KISABI

KISABI was created with one mission: to simplify success. In a world full of pressure, distractions, and overwhelming expectations, we believe clarity is the new superpower. Our philosophy — Keep It Simple And Be Intelligent® — gives people a mindset they can wear, live, and grow through every day.

Founded by educator and entrepreneur Raymond C. Hayes, KISABI inspires students, athletes, creators, and achievers of all ages to focus on what truly matters: making smart choices, taking steady steps, and building a future with intention. Every design is crafted with purpose, turning motivation into something you can carry with you wherever you go.

KISABI isn’t just clothing.
It’s direction. It’s confidence. It’s a lifestyle grounded in discipline and simple, intelligent action.

Wear the message. Live the mindset. Keep it simple — and move forward with purpose.